About

Lending Central is the leading online independent news and information source for the Australian mortgage industry with over 10,000 subscribers and 40,000 monthly visitors.

Founded in Jan 2005, Lending Central is dedicated to providing daily news to mortgage lenders, brokers, aggregators, service providers and regulatory authorities. With regular email updates and 24/7 newsfeeds, Lending Central has established itself as the fastest way to access industry news.

If you would like to contact Lending Central with suggestions, comments, corrections, errors, or new company announcements, visit our Contact page.

How to Write a Guest Post for Lending Central

These days, everyone has got something to say. However, not everywhere is there an outlet for you to get your thoughts out to the world.

While it’s our job to get you the news that you want to know, there are plenty of times where you have just got to get your thoughts out there. With that in mind, we’ve now introduced the ability for anyone to write a guest post for Lending Central! That’s right, you too can be a blogger!

So, you want to write an article…Where to begin I can hear you all thinking!

Here’s our guidelines on writing a guest post for Lending Central:

Anyone is able to post: Readers of Lending Central, bloggers, etc. We will take guest posts from anyone with something to say (wether it’s published is discussed below!)
Any guest post has to have something of value. The articles can’t be from a commercial site, you have to have written them yourself (ie no grabbing other peoples articles and passing them off as your own - that’s just wrong!) and the posts especially can’t be one that touts their great services (in other words, no self promotion). That’s called advertising and you can do that here as well.
Likewise, the post can’t be from someone who simply states “here’s how great I am, please come visit my site.” The article needs to deliver some real value to our readers. Having said that, you can certainly mention company names if it’s relevant to what you’re writing.
What sort of articles interest our readers at Lending Central? Read the site and find out. You can check out the “Most Commented on” and the “Most Popular” items from the home page. Keep in mind that we have people from all over the world and not just Brokers either. Borrowers, Valuers, Solicitors, Banks, Aggregators, Lenders and just general business focused people all read Lending Central.
Promotion - If you currently have your own site, then you will get a hyperlink back to the site as part of the article (should it be approved). The link will be your homepage and a short introduction as part of the post. Don’t include additional links to your site in the post. Otherwise, it will be rejected.
Posts need to be original, written by you, and not previously published on any other sites (including your own). 30 days after I post it here, you can feel free to post it on your site, offer it to others, etc.
Write your best stuff. If you write a good, interesting, useful article, people will click through and visit your site. If you don’t, they won’t visit. It’s that simple.
Length doesn’t matter. It needs to be long enough to add value and develop the point fully. If it’s too long, then we’ll simply break it up into several posts.
We’re not editors. If it’s not good from the start, it will be passed over. While we endevour to help as much as possible, we do still need to focus on getting the news out to everyone, not editing articles.
Once you write something, email it to us at news@lendingcentral.com.au in Word or notepad (text) format. We’ll get back to you on whether or not we think it works for the site.