Wealth Today’s cut-through strategy to assist everyday Australians in terminating their mortgages while building wealth under appropriate protection, is simple, logical and proving a winning approach to business as the company makes its fifth state wide launch this month, into South Australia.

The company attracted another seven franchisees in January, exceeding projections and taking their total to twenty four since launching mid November 2009. Another 40 business owners are currently evaluating the model.

“The Wealth Today model makes excellent sense for brokers,” said Managing Director, Dr Tony Pennells. “We’ve designed it to seamlessly slot into a broker’s existing business and the beauty of it is that brokers don’t actually have to source all new clients to make it work and to grow their business.”

The monetary benefit to the model is a reduced reliance on the banks for income and a shift to fee for service. Perth franchisee, Dau Pham remarks, “It’s amazing how simple this model is compared with trying to break into commercial or equipment finance.” Dau added, “The fact is, it’s what our clients want. I just held a forty five minute info presentation for a small group of my existing clients and had half a dozen appointment bookings come out of it. It just works.”

The Wealth Today financial services business solution was designed to provide mortgage brokers a comprehensive, all-inclusive solution to diversification within the finance industry.