Mortgage Choice is pleased to announce a strategic partnership with Lifebroker, Australia’s largest life insurance broker. The move expands the former’s range of quality products and services to better cater to customers.

Lifebroker offers simple, online-based, no-obligation comparisons of hundreds of life, TPD, trauma and income protection insurance policies available from 13 of Australia’s major life insurance companies. Based on independent research, it provides customers with the lowest premium cover.

Lifebroker’s product comparison model has similar characteristics to the Mortgage Choice model. Both companies provide a wide range of quality choices, making them an excellent fit.

Announced eight days after the unveiling of Mortgage Choice’s brand re-launch, the partnership broadens the nationwide mortgage broker’s growing service proposition.

Mortgage Choice CEO, Michael Russell said the move takes the company another step forward with the improvements and opportunities it is actively planning and seeking.

“Securing Lifebroker as an insurance partner, to work alongside the life insurance offering we already provide customers through Australian Life Insurance, is a deliberate step to broaden the range of services that Mortgage Choice customers can access when meeting with our consultants,” he said.

“In an increasingly time-poor society, customers greatly appreciate convenience.

“Part of our responsibility as a leading financial solutions provider – our duty of care to customers – is to give them the knowledge, support and range of quality choices they need to make informed decisions about protecting and improving their lifestyle, and those of the people they love.

“The company retains mortgage broking as its core proposition, but additional products and services deliver additional income to our franchisees and the company as a whole. Every time we broaden our scope, we empower franchisees as well as customers.

“Mortgage Choice continues to build upon its commitment to franchisees while empowering borrower decision and providing credible guidance. We are working hard to identify opportunities that add value and help us improve our superior service.”