Broker frustration. Aggregators have their say.
By Jill Fraser for Lending Central
In a series in which Lending Central will speak to a number of leading aggregators, AFG General Manager Sales and Operations, Mark Hewitt kicks off the discussion with the comment that he sympathises with both sides.
Acknowledging that this has been one of the most exasperating periods ever for AFG members Hewitt says brokers are justifiably feeling that they’re in a no win situation with “demanding customers on one side and what appears to be overly bureaucratic banks on the other”.
However from another perspective he notes: “It’s hard to get angry at banks that are still lending money when we’re fortunate in Australia to have a lending system that stood up to the pressures of the financial crisis and banks that are still willing to lend via brokers”.
“Conspiracy theorists say that the big banks are deliberately trying to squeeze the broker channel in favour of their proprietary channels.
“If I was a broker and not in daily contact with some of the decision makers at the banks I could definitely see how that view could be formed,” he says.
While he admits that at the coal face banks are in competition with brokers for the customer, Hewitt says he was very reassured at the MFAA Conference to hear lenders state their commitment to their broker channel.
His response to the conspiracy theorists is “between them the majors have employed around 500 people in their processing centres over the past three or four months to cope with the additional volume brought about by decreased numbers of lenders and record months in lending, and you don’t make that kind of commitment if you have an agenda to exit the broker market”.
Hewitt believes that the long processing time for brokers is not planned but brought about by a set of unprecedented events.
He concedes that the banks’ direct channels are in most cases processing loans faster. “But I don’t believe this is deliberate. It’s just that the broker system became clogged faster because the customer values the broker proposition so highly,” he says.
“In branches they also afford their own staff more liberties in terms of the checking and confirmation of documents because they have a direct employee employer relationship”.
In answer to brokers’ accusations that aggregators have let them down by failing to stand up to banks on their behalf Hewitt says that the perception that aggregators are not pushing banks hard enough is wrong.
“Believe me all our lending partners are well aware of our feelings in relation to the service level crisis,” he declares.
Hewitt denies that aggregators’ hands are tied because of agreements with lenders.
The problem is, he says, “when you get a situation where volumes have doubled almost overnight it is very difficult to plan and it takes time to sort out.
“The CBA was getting their branch and mobile lending staff to come in on weekends to work on the backlog of broker loans and I think St. George was doing something similar.
“It’s not as if the lenders are enjoying the situation. There’s huge pressure on lending State Managers and BDMs who know that brokers and their customers are being let down.
“I know this doesn’t take away from the frustration of the broker. But there are what I see as understandable reasons why this has happened”
One solution, he says would be to address the problems that are currently being experienced with loan processing.
“There has been significant investment from brokers and aggregators in technology for lodgement of applications online,” he says.
“But this has not transferred into straight through processing.
“Five years ago the vision was that sophisticated technology would enable brokers to lodge applications electronically and for the application to progress smoothly through the system to the point where loan documents could be printed in the broker’s office. The belief was that this would enable bank loan processing centres to become scalable regardless of volume spikes.
“That hasn’t happened and some believe that the reason is because there hasn’t been enough investment from the banks in their backend.”
Hewitt believes that LIXI is working on a business case around this to present to the major banks. AFG fully supports the initiative.
He admits that brokers and aggregators still have some work to do to lift loan application quality to support straight through processing but says that the focus on application quality for some lenders has been a very quick turnaround.
“It was not that long ago that lender BDMs were banging down the doors of our members asking them to send in any loan applications they had.”
Regarding the issue of banks introducing volume based accreditation, Hewitt agrees that this flies in the face of the whole concept of aggregators.
“There have been a number of lenders who have suggested that some of our members are not writing sufficient volume to retain their accreditation.
“Our firm view on that has always been that we have a head agreement with lenders and if a member of AFG is doing the right things to retain his or her AFG membership they should have the right to retain lender accreditations. To date the majority of lenders have worked with us on that,” he says.
Hewitt believes that volume based accreditation schemes are contrary to the whole broker proposition of trying to find the best solution for customers. He says the same applies to priority clubs that offer preferential service for increased volumes.
“These force the broker to concentrate their volume on two or three lenders in order to get loans processed quickly which surely detracts from the responsibility of the broker to find the most appropriate loan for the customer”
On the subject of the need for a separate body to represent brokers Hewitt admits that initially he supported the idea but after witnessing the robust discussion between brokers, aggregators and lenders at the MFAA Conference he now questions it.
His argument being that a body made up of brokers only may struggle to sufficiently engage other stakeholders for decision-making. He says having participants from all parts of the industry enables the MFAA to arrange forums and meetings where issues can be discussed.
He adds “brokers have never felt more frustrated and powerless than they do at the moment and I can certainly see how they would feel that there’s a need to have an industry body speaking out on their behalf”.









Where to Now? June 11, 2009
So Mark. Finally we have agreement from an agregator that volume based accreditation AND COMMISSIONS goes against the concept of Broker Agregation.
SO…. WHAT ARE YOU GOING TO DO ABOUT IT????