Aussie Home Loans, has launched a major national advertising campaign to shake borrowers out of their inherent apathy towards their finances.

The theme of the campaign is “Stop Thinking, start acting” and its aim is to encourage Australians to reconsider their financial situations.

In the home loan area, Aussie challenges customers to stop listening to the advice given by their family and friends and seek expert advice on what is likely to be the most important financial commitment in their lives.

The campaign, which continues the company’s “That’s Confidence. That’s Aussie” positioning, covers Aussie’s mortgage broking, the Aussie MasterCard, car loans and personal loans and will be rolled out on television, ambient and online advertising.

The ambient advertising will feature advertising messages on coffee cups and lunch bags, while John Symond will be providing home loan tips on Aussie’s website.

Executive chairman of Aussie, Mr Symond, said “In the climate of higher interest rates, borrowers should not be distracted by the first advice they are given or be apathetic about their financial situation. Rather, they need to be proactive about what is a major financial commitment in a house or a car purchase.

“Most borrowers know they should shop around for the best finance, but do not have the time or the commitment to a task that could improve their lives. Our simple message to borrowers is get off your backsides and seek expert finance advice from an independent finance service group like Aussie”, he added.

Aussie recently urged home owners and buyers to fight back against the latest interest rate rises and seek a better deal - with the unique incentive of $300 cash if the company could not find them a better deal.

Mr Symond said that, “More than 99 per cent of the 10,000 borrowers we have seen over the last two months were able to find a better deal with Aussie, meaning we have saved borrowers millions of dollars and years off the life of their home loan.

“We expect that with the new campaign we will get thousands more existing borrowers to do a health check on their existing loans for their houses and cars, while new buyers should put in the hard yards to find the best financing deal”, he added.

The new campaign continues Aussie’s evolution from being simply a low cost home lender to an established and credible mortgage broker, with a range of other financial services and products.

Saatchi & Saatchi created the new advertising campaign, which also covers print, direct mail and other media.